Integrated Silicon Solution (ISSI), a specialist in advanced memory and analog IC solutions, announced the launch of the Analog and Mixed Signal products division with a new name, logo, brand identity and website (www.lumissil.com) to better focus on the product lines serving the markets of Lighting, Sense, Power, Connectivity and Control.
“The new division – Lumissil Microsystems – consolidates our Analog & Mixed Signal product portfolio strengthening our market position while still operating under ISSI entity,” said Ven Shan, Vice President of Lumissil division of ISSI. “As a new division focusing on Analog & Mixed Signal Products, Lumissil continues ISSI’s commitment to long term product support and high quality standards.”
The new Lumissil division will report to ISSI’s Executive management and continue to share G&A, Operations, Finance, MIS, HR, Legal and Quality organizations, however; Lumissil will have its own independent R&D, dedicated Sales, Marketing and Business Development personnel.
There will be no changes in quality and operation structures, manufacturing flow or sub-contractors for all Analog & Mixed Signal products. All customer related transactions will remain with ISSI, without any changes.
“This is a major milestone for ISSI, which highlights our strategic focus in our Analog & Mixed signal products,” said KY Han, CEO of ISSI. “The new Lumissil branding perfectly illustrates our commitment to growing the product portfolio and markets.”
Hordon Kim, International Editor, hordon@powerelectronics.co.kr
