Himax Technologies announced its industry-leading third-generation automotive TDDI IC, the HX83195 series, and automotive OLED touch controller IC, the HX8530 series, have commenced mass production in the third quarter.
These new product launches highlight Himax’s technological innovation capabilities, strengthen its market influence, solidify its leadership in the high-end automotive display market, and reaffirm its commitment to advancing automotive display technology. Himax holds a dominant position in the automotive LCD and OLED display markets, boasting industry-leading market share and the most comprehensive product portfolio in the industry.
HX83195 series third-generation Automotive TDDI pushes the limits of large-sized and high-resolution
automotive displays, delivering an unparalleled touch experience. As the leader in the global automotive TDDI market, Himax boasts a more than 50% market share with accumulated TDDI shipments exceeding 70 million units to date, far surpassing those of its competitors.
Driven by continuous innovation from the Company’s engineering team, the third-generation TDDI HX83195 series has quickly become the preferred solution for automakers in Europe, the U.S., and Asia since its launch, and has been rapidly adopted in their latest vehicle designs.
Zeekr, a high-end Chinese EV brand under the Geely group, became the first to adopt the HX83195 for its 16-inch, 3.2K x 2K high resolution in-cell touch display which began commenced mass production in the third quarter of the year.
The HX83195 offers the following advanced features:
- World’s first quad-TDDI chip cascading technology: The HX83195 can cascade up to 4 TDDI chips,
supporting automotive touch displays of up to 30 inches - Supports dynamic refresh rate: The HX83195 supports multiple refresh rate and dynamic frame rate
adjustment based on display content, enhancing visual quality and reducing power consumption - Cutting-edge touch sampling rate for real-time sensing responsiveness: Himax’s proprietary highefficiency touch control algorithm, coupled with a fast-operating processor core, significantly reduces touch response time, delivering an instant, lag-free user experience
- Supports the latest touch sensor multiplexing technology: Doubles the touch sensing area at optimal
resolutions, reducing chip costs - Intuitive human-machine interfaces: Supports standalone capacitive buttons and attachable knobs on the display, enhancing flexibility and user-friendly cabin fashions
- Compliant with stringent automotive safety standards: Developed in accordance with ISO26262 safety standards, fully supporting the latest safety requirements of global automakers
