WiSA founded by Summit Wireless Technologies and comprised of over 60 leading consumer electronics (CE) brands, announced meaningful growth across its digital platforms in Q3, showcasing heightened consumer interest in the Association, its brand partners and their products, and the overall home cinema category.
In Q3 of 2020, WiSA’s unique website visitors increased 112% from Q2 and 191% from Q1. Thirty-five percent of the site’s visitors in Q3 also visited a WiSA member site or clicked a “buy now or learn more” buttons from the site, leading them directly to a member’s landing page to learn more.
Unique visits from WiSA’s social media profiles and dedicated digital advertisements also increased in Q3 2020, up 143% from Q2 and 562% from Q1. These WiSA Wave campaigns leveraged the Association’s significant market research investments to drive revenue for WiSA Certified™ products like LG Smart OLED TVs, Klipch’s Reference Wireless solutions, Enclave’s Cinehome HD II and the Tuned by THX™ Monaco 5.1 Wireless Home Audio System™.
“There is a strong commitment from our global CE brand members to work together to educate consumers that WiSA Certified wireless audio is the best way to bring true cinema surround sound to home theaters,” said Tony Ostrom, president of WiSA.
“This industry marketing effort is supported by both leaders in wireless multichannel surround sound with products across a wide price range. Consumers are compelled by superior sound where all you have to do is unpack the box and plug new speakers into the wall. They’re hungry for more knowledge about what it takes to choose the best sound solution for their home and WiSA is helping them find the perfect gear.”
This kind of digital growth provides a significant value-add to WiSA members, ultimately providing a database of qualified leads for impactful remarketing campaigns. WiSA’s continued advancement into the consumer-facing cornerstone of wireless home cinema and investments in digital marketing has positioned the Association as the go-to solution for the best possible home entertainment experience.
Hordon Kim, International Editor, hordon@powerelectronics.co.kr
