When we empower carmakers to build advanced driver assistance systems (ADAS) that are easy and cost-effective to implement, automotive safety features become more mainstream and more affordable in vehicles.

It only takes a second: A text message on your phone or a child in your back seat distracts you from the road at just the wrong time and, before you know it, your car has traveled several feet into the back of the vehicle that stopped unexpectedly in front of you.

Or it might have, if your automated emergency braking system had not detected the obstacle ahead and applied the brakes within a matter of milliseconds.

Fully self-driving cars may still be a thing of the future, but the safety impact of automation is already being felt. Automotive safety features that would have been considered premium add-ons in the past – such as adaptive cruise control or blind-spot monitoring – are becoming standard as ADAS technology becomes more affordable to implement in vehicles and becomes mainstream in more models.

For details, click ADAS: The technology driving automotive safety forward | news.ti.com.




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